Features

Razor reinvents the low-rider tricycle

Staff
Wednesday June 19, 2002

It’s a steel version of the plastic Big Wheel 

 

LOS ANGELES — The company that reignited the craze for scooters two years ago is hoping to ride the nostalgia wave once again, this time with a souped up version of a low-rider tricycle 

Razor USA is introducing the “Scream Machine,” a shiny steel and plastic version of the plastic “Big Wheel” tricycle popular in the 1970s. It has a rubber front tire, a hand brake and adjustable seat. 

Unlike the older plastic versions, the large front wheel allows for coasting at high speeds without the foot pedals also moving, often too fast for small feet to keep up. 

“The thrill of going fast and having fun never goes out of style,” Razor USA President Carlton Calvin said. 

The new toy will be unveiled Wednesday in New York. The suggested retail price is $99. 

Razor USA hit it big in 2000 with its Razor scooter, a flashy, compact, foot-powered version of the 1950s favorite. 

Last year, the company, based in Cerritos, Calif., introduced its take on the pogo stick, the air-powered “Airgo.” 

The company also makes BMX bikes and apparel.