Editorials
News of the Weird
Busch tags fish for contest
GRAND RAPIDS, Mich. — Dig out the waders: There’s a fish out there worth $1 million to the angler who reels it in.
In a contest to promote its Busch brand of beer, Anheuser-Busch Inc. has tagged 40 fish and placed one into each of 40 bodies of water around the United States.
A $1 million grand-prize tag has been attached to one of the fish, named Big Jake. The remaining 39 have been tagged for secondary prizes of $1,000.
The second-annual “Catch Big Jake” contest started Saturday and runs through June 4. It is supported by the National Fish and Wildlife Foundation, a nonprofit organization that was created to help conserve and manage fish, wildlife and plant resources and their habitats.
An angler who lands a tagged fish will be directed to call a special telephone number and find out whether it’s Big Jake.