Features
Orbitz and Gay.com team up to offer gay vacation packages
SAN FRANCISCO – Online travel service Orbitz will target footloose gays and lesbians under a marketing partnership announced Wednesday with Web portal Gay.com.
Terms of the deal, which will include a gay-themed banner and pop-up ads, were not announced.
The companies said gays and lesbians are seven times more likely than the average person to take six or more flights per year.
Major airlines created Orbitz last June to sell tickets, lodging, car rentals and vacation packages. PlanetOut Partners USA Inc., which owns San Francisco-based Gay.com, said it has 4 million registered members.
Chicago-based Orbitz, which says it is the third largest online travel site, filed papers Monday with government regulators for a $125 million initial public offering.
