Arriving in style: Playboy founder’s Mercedes limo for sale

Friday June 14, 2002

LOS ANGELES — The limousine that ferried Playboy founder Hugh Hefner from place to place can now be in your driveway. 

The black 1969 Mercedes-Benz Pullman, one of only 100 six-door limos built for royalty, heads of state and, in this case, Playboy’s pajama-clad patriarch, is on the auction block at this week’s Barrett-Jackson Auction at the Petersen Automotive Museum. 

“If it could only talk,” auction chief Craig Jackson said Tuesday, estimating the Hefner limo would fetch up to $60,000. It recently underwent a $25,000 mechanical restoration. 

Bidders get a chance at 200 collector and specialty cars, including the 1982 Mercedes-Benz once owned by “What’s New Pussycat?” singer Tom Jones and Fred Astaire’s 1981 Chrysler Imperial. 

Also on the auction block is one of the most sought after collectibles: A 1948 Tucker, serial No. 7. It was expected to fetch $250,000 to $300,000. 

“Very rarely a good Tucker ever comes up for sale. And this is a good one,” said Jackson, noting that less than 10 Tuckers are roadworthy.