Dozens of new banners honoring UC Berkeley’s 18 Nobel Laureates were installed along Telegraph Avenue last week to promote the area as a center for ideas.
The banners are a joint project between Telegraph Avenue merchants and the university. UC Berkeley officials, city officials and Telegraph Avenue business owners celebrated the new banners last Friday in front of Cody’s Books at 2454 Telegraph Ave.
Guests included all eight living Nobel Laureates, Mayor Tom Bates and Chancellor Robert M. Berdahl.
Sixty-six banners were hung along six blocks of Telegraph Avenue, as well as on Bancroft Way, Bowditch Street, Dana Street and Durant Avenue near the University. The banners will be on display until the university’s winter holiday in December.