Editorial: Astroturf and Related Plants
A recent issue of the snarky British magazine New Scientist discusses a concept we must have missed, one which clearly is a good description of the web-wired political landscape. The writer notes that some large entities, an oil company in the particular example, are starting fake grass-roots political campaigns to promote ideas advantageous to the promulgators, for example touting the environmental soundness of running cars on corn. (Where have we heard that one recently?) They generate email letters to the editor which seem to be from real people, but aren’t. This kind of faux-grass-roots politicizing is coming to be known as “astroturf,” after the simulated grass now seen on many an American football field. -more-