Page One

Press Release: Ecology Center Farmers' Market Brings Fresh, Local Foods to New South Berkeley Location

From Ben Feldman, Ecology Center
Thursday June 14, 2012 - 03:34:00 PM

This summer, the Ecology Center's Farmers' Markets will increase access to fresh, healthy foods by moving its South Berkeley market to the historic Lorin District. The farmers' market will debut at the new location - in the parking bay at Adeline and 63rd Street - on Tuesday, July 10th, from 2:00pm to 7:00pm. 

The Ecology Center has managed the Berkeley Farmers' Markets for 25 years. "Moving the South Berkeley Farmers' Market to an area that is highly visible, yet lacks major grocery stores, is an extension and evolution of our work," says Farmers' Market Program Director Ben Feldman. "We're cultivating the intersection between innovative, regional small farms and shoppers who want and need access to fresh, healthy, sustainably produced foods." 

On June 4th, the Adeline Merchants' Association voted unanimously in support of the farmers' market arrival. Jennifer Millar, owner of Sweet Adeline Bakeshop, says, "Adeline Street is getting the Tuesday Farmers' Market! We will be able to step out of the Bakeshop doors and choose the best fruit and vegetables that the Bay Area has to offer. It is so exciting that this section of South Berkeley will have fresh, healthy produce every Tuesday afternoon! We welcome this great new addition to our neighborhood." 

HuNia Bradley, Manager of the Ecology Center's Farm Fresh Choice program, says, "We want to provide the same easy access to fresh, organic produce that other areas of Berkeley enjoy. We are delighted to become members of this historic yet sometimes overlooked business district." 

The South Berkeley Farmers' Market on Adeline and 63rd Street will feature the same farmers and vendors that make the current Tuesday farmers' market on Derby Street a popular destination.