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Dollar Tree Abandons "EVERYTHING'S A DOLLAR'

Jack Bragen
Monday January 31, 2022 - 05:33:00 PM

The chain, "Dollar Tree" has abandoned the everything's a buck policy and has begun to roll out higher prices, selling some items for 1.25 and some at even 1.50. Faithful shoppers are affected by this, but not in all instances in a bad way. 

Inflation, supply chain issues, and wages have all gone into the formula of making it necessary for Dollar Tree's shift. A company cannot continue to exist if they can't make a profit. We've seen outdated companies crumble and disappear off the face of the Earth in the past two decades. Some have become strictly online companies while others have ceased to exist altogether. My experiences with working in the electronic repair industry gives me some idea of how retail has to function to survive. 

I've been behind the scenes as a technician in a repair company that customarily tacked exorbitant charges on very simple to do jobs. A customer was outraged when he found out that he had to pay $95 for replacement of a simple rubber wheel inside his VCR. Any company has to pay rent on their retail space, has to pay their employees their wages, has to pay for lighting, has to pay for insurance and licensing, and the list goes on. Any company has to pay its expenses and still has to bring in a profit. This is why customers sometimes have to deal with some items overcharged. 

Dollar Tree is no different. They have to pay lighting, plumbing, wages, insurance, space rental, and they have to pay for everything they sell when they purchase it from wholesalers. Thus, it could be predicted that inflation, rising costs of everything, and supply chain issues may make it impossible or next to impossible to continue to sell anything good for a dollar. 

I've seen items I loved at Dollar Tree disappear from the frozen food section, and I was heartbroken. Dollar Tree is a great place to get cheap stationary that you can't find anywhere else, and a dollar and a quarter isn't too much to ask. 

By adding a quarter rather than ten cents or some other amount, calculating and predicting how much you'll pay will continue to be easy. It is very simple: pick out four food items and you'll pay 5 dollars. If you are buying nonfood items, you must account for sales tax. 

A dollar isn't worth as much as it once was. And if Dollar Tree has to boost its prices, some items may become available that the company previously was forced to stop selling. There was once a frozen breakfast they sold, scrambled eggs, hash browns, and a couple of tiny sausage links. Gone years ago. If that item could come back, it'd be well worth the price hike. 

I don't believe customers will be adversely affected. If you can get hold of a dollar to buy something, you can probably obtain another quarter. 

No one can predict the future. The price increase could harm Dollar Tree, or maybe not. It is very clear to everyone that things are changing. What they will change into, we don't yet know.